I recently finished the book The Wrecking Crew: The Inside Story of Rock and Roll's Best-Kept Secret. It is about the group of about 15 to 20 musicians who played on most of the studio recordings that came out of southern California during the 1960s and early 1970s. Some names you might recognize (like Glen Campbell and Leon Russell), and some you might not (like Hal Blaine and Carol Lowe).
If you think you're hearing the Beach Boys playing the instruments on Help Me, Rhonda, you're not. It's the Wrecking Crew.
I was intrigued by the entire book. But one passage caught my attention. The formula for years for artists creating albums was a hit or two, and a bunch of filler songs. But Hal Blaine, the drummer on thousands of projects wrote, "when the Beatles released Rubber Soul, it was a complete game changer. Every song on that album was a hit. Making records was all of a sudden much harder."
What do you have planned that will change the game in your industry?
25 years ago there was no World Wide Web. 15 years ago there was no Google. 10 years ago there was no Facebook. 9 years ago there was no YouTube. 8 years ago there was no Twitter. 3 years ago there was no Instagram. 2 years ago there was no SnapChat.
13 years ago there were no iPods. 7 years ago there was no iPhone. 4 years ago there was no iPad.
15 years ago the web had 1.2 million sites. In 2012, Facebook surpassed 1 billion users.
And in 1995, Newsweek declared the internet baloney. Really. Read it here. (You have to read Newsweek on the internet now. The print version turned out to be baloney.)
Many years ago now, I (like everyone at that time) read The 7 Habits of Highly Effective People by Dr. Stephen Covey. It was a groundbreaking book, and 23 years after its first publication, I still lean on its seven key principles.
The third habit is first things first. In short, it just says that I have to make the decision every day what is going to get my attention - what I am going to place first on my list. If I allow my list to make that decision for me, urgency will always be at the top. But what appears the most urgent is not always what is the most important. And I get to make that choice. I get to say, "this is what I'm putting first."
New technologies replace old technologies. But new media never replace old media. Radio didn't replace newspapers. Television didn't replace radio. The internet didn't replace television. The pieces of the pie just change size.
Still, outside of early adopters, most companies (and the decision makers inside them) need a little prodding now and then.
Give us a little information – your name, your email address, and what you want to accomplish. We'll think about it, then be in touch. If we can help you, we'll tell you how. If we can't, we'll try to direct you to someone who can.