Loyalty. It is a treasured commodity. We seek it in our friendships. And we crave it in our customers. Is there anything more valuable to a company—any company (regardless of size)—than the loyal customer? Today, consumers have more options than ever. The marketplace is global indeed. But long-lasting customer loyalty is still something within your grasp, and surprisingly, there's no better teacher than a cat.
In the same way The One Minute Manager simplified effective management, All I Really Need To Know About Loyalty I Learned From My Cat simplifies customer loyalty.
Ten simple concepts, woven around the story of Rocky, a lap cat trapped in an alley cat's body.