Please! Let us know what you're thinking, too.


  • June 25, 2013
  • By Chuck Jones
  • Comments Off on Game Changer
  • in Thinking

Game Changer

I recently finished the book The Wrecking Crew: The Inside Story of Rock and Roll's Best-Kept Secret. It is about the group of about 15 to 20 musicians who played on most of the studio recordings that came out of southern California during the 1960s and early 1970s. Some names you might recognize (like Glen Campbell and Leon Russell), and some you might not (like Hal Blaine and Carol Lowe).

If you think you're hearing the Beach Boys playing the instruments on Help Me, Rhonda, you're not. It's the Wrecking Crew.

I was intrigued by the entire book. But one passage caught my attention. The formula for years for artists creating albums was a hit or two, and a bunch of filler songs. But Hal Blaine, the drummer on thousands of projects wrote, "when the Beatles released Rubber Soul, it was a complete game changer. Every song on that album was a hit. Making records was all of a sudden much harder."

What do you have planned that will change the game in your industry?

  • June 20, 2013
  • By Chuck Jones
  • Comments Off on It’s Mind-Boggling
  • in Thinking

It’s Mind-Boggling

25 years ago there was no World Wide Web. 15 years ago there was no Google. 10 years ago there was no Facebook. 9 years ago there was no YouTube. 8 years ago there was no Twitter. 3 years ago there was no Instagram. 2 years ago there was no SnapChat.

13 years ago there were no iPods. 7 years ago there was no iPhone. 4 years ago there was no iPad.

15 years ago the web had 1.2 million sites. In 2012, Facebook surpassed 1 billion users.

And in 1995, Newsweek declared the internet baloney. Really. Read it here. (You have to read Newsweek on the internet now. The print version turned out to be baloney.)

(Source: The Brief History of Social Media, courtesy of The University of North Carolina, Pembroke)


  • June 19, 2013
  • By Chuck Jones
  • Comments Off on Jokes
  • in Thinking


I ran across this quote today, courtesy of 40Billion on Twitter:

The best ideas come as jokes. Make your thinking as funny as possible. (David Ogilvy)

Through the years, I've found myself in a number of situations - but those in which I have laughed the most are the ones when I've been the most productive. The most creative. And, the happiest.

What have you done today to laugh? Not snicker. Not chuckle. Laugh. Belly laugh?

  • June 10, 2013
  • By Chuck Jones
  • Comments Off on First Things First
  • in Thinking

First Things First

Many years ago now, I (like everyone at that time) read The 7 Habits of Highly Effective People by Dr. Stephen Covey. It was a groundbreaking book, and 23 years after its first publication, I still lean on its seven key principles.

The third habit is first things first. In short, it just says that I have to make the decision every day what is going to get my attention - what I am going to place first on my list. If I allow my list to make that decision for me, urgency will always be at the top. But what appears the most urgent is not always what is the most important. And I get to make that choice. I get to say, "this is what I'm putting first."

What are you putting first?

  • June 7, 2013
  • By Chuck Jones
  • Comments Off on Five things I believe about creativity.
  • in Thinking

Five things I believe about creativity.

  1. You do your best work when you are an enthusiast for the product or service you're promoting.
  2. You cannot overestimate the value of learning from mistakes made along the way.
  3. Eight hours away from a project will yield better results than tacking on that tenth hour.
  4. Some of what you create must be done for the sheer joy of creating it.
  5. They call it a weekend for a reason. Let your week end.
  • June 6, 2013
  • By Chuck Jones
  • Comments Off on A simple thought.
  • in Thinking

A simple thought.

Content is king. Content gives you (or your company, or your product, or your service) attention. Attention gives you opportunity. Opportunity is not a guarantee for success, but it is the foundation.

  • June 6, 2013
  • By Chuck Jones
  • Comments Off on Just for fun.
  • in Thinking

Just for fun.

A good thing to remember the next time you're searching for an agency, soliciting a new client, or hiring a new employee. Courtesy of Dogs Are Family.


  • June 6, 2013
  • By Chuck Jones
  • Comments Off on Making a Case for Facebook
  • in Thinking

Making a Case for Facebook

New technologies replace old technologies. But new media never replace old media. Radio didn't replace newspapers. Television didn't replace radio. The internet didn't replace television. The pieces of the pie just change size.

Still, outside of early adopters, most companies (and the decision makers inside them) need a little prodding now and then.

Having trouble getting your company to use Facebook. Here's an article, courtesy of Social Media Examiner, that'll give you some spark.

And if you need someone to help you - start and manage your community, provide regular content, or write and design Facebook ads, contact CJDR.

  • June 5, 2013
  • By Chuck Jones
  • Comments Off on Furor Over Nothing.
  • in Thinking

Furor Over Nothing.

I missed the first part of this controversy. I wish I'd missed it all. I'm not even going to give it voice.

But I will share the commercial. Because Cheerios is one our team member's favorite cereals. Because General Mills had the spine to disable comments on YouTube and keep running the spot.

And because it's good advertising.

  • June 5, 2013
  • By Chuck Jones
  • Comments Off on The Power of Video
  • in Thinking

The Power of Video

Think video is too hard to capture? Too hard to edit? Too time-consuming to use?

Think again.


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